Why You Can't Charge What You're Worth (It's Not Imposter Syndrome)

Why do smart, talented entrepreneurs consistently underprice their services? You've been told it's imposter syndrome. That you just need more confidence. More credentials. More proof of your value. But what if that's not it at all? What if your pricing struggles are actually childhood trauma patterns playing out in your business decades later? What if the reason you can't charge what you're worth has nothing to do with your skills—and everything to do with unhealed dysfunction in your nervous system? In this episode of Unlocking Commerce in Business, I sit down with Tammy Vincent, a dysfunctional and adult trauma expert, to unpack the hidden pattern sabotaging entrepreneurs: Why underpricing isn't a strategy problem—it's a worthiness wound How childhood dysfunction shows up in your business today (overdelivering, burnout, self-sabotage) Why success can feel more dangerous than struggle to your nervous system What somatic healing actually looks like and why it's essential for sustainable business growth.