Why You Can't Charge What You're Worth (It's Not Imposter Syndrome)

Why do smart, talented entrepreneurs consistently underprice their services?

You've been told it's imposter syndrome. That you just need more confidence. More credentials. More proof of your value.

But what if that's not it at all?

What if your pricing struggles are actually childhood trauma patterns playing out in your business decades later? What if the reason you can't charge what you're worth has nothing to do with your skills—and everything to do with unhealed dysfunction in your nervous system?

In this episode of Unlocking Commerce in Business, I sit down with Tammy Vincent, a dysfunctional and adult trauma expert, to unpack the hidden pattern sabotaging entrepreneurs:

Why underpricing isn't a strategy problem—it's a worthiness wound How childhood dysfunction shows up in your business today (overdelivering, burnout, self-sabotage) Why success can feel more dangerous than struggle to your nervous system What somatic healing actually looks like and why it's essential for sustainable business growth The connection between nervous system regulation and your capacity to receive money

This isn't your typical business strategy conversation. This is about the REAL work—healing the dysfunction inside so you can finally unlock the commerce you're capable of creating.

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Tammy Vincent is a dysfunctional and adult trauma expert who helps high-achieving individuals identify and heal the hidden patterns keeping them stuck, in business, relationships, and life.

With over two decades of experience, Tammy specializes in showing adults how to break the cycle of dysfunction and unlock resilience, somatic work, EMDR, IFS, etc that goes beyond traditional talk therapy to rewire trauma at the nervous system level.

Tammy is the host of the RADIANT WELLNESS WEEKEND FOR WOMEN, a transformative event coming up on December 6th and 7th, bringing together experts in trauma healing, embodiment, and holistic wellness for women ready to do deep inner work.

Radiant Wellness Weekend: December 6-7 Location: Cocoa Village, FL Register: https://radiantwomenwellness.com/radiant-women-wellness-weekends/

Connect with Tammy: Website: https://www.tammyvincent.com/ Tammy's Facebook Group https://www.facebook.com/people/Children-of-Alcoholics-Thriving-NOW/100083570050977/

At Radiant Wellness Weekend, I'll be speaking on "The Storm Within"—how the internal turbulence we carry disrupts our commerce, relationships, and capacity to receive abundance. Join us for deep, transformative work that changes not just how you think, but how you heal.

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Unlocking Commerce in Business is where we explore the hidden patterns shaping how entrepreneurs create, trade, and build value.

Because commerce isn't just about money moving through your business. It's about: How you value yourself (and whether you can receive what you're worth) How you negotiate (and the childhood patterns driving those conversations) How you handle scarcity and abundance (and the nervous system programming underneath) How you show up in visibility (and whether being seen feels safe)

Your business is a mirror of your inner world. When there's dysfunction inside—unhealed trauma, distorted beliefs, survival patterns—your business reflects it back in every transaction.

This podcast marketplace exists to help you see patterns that block the flow of commerce, and build businesses that reflect your sovereignty—not your wounds.